“Design is a funny word. Some people think design means how it ‘looks,’ but of course, if you dig deeper, it’s really how it ‘works’.” – Steve Jobs
What is a Graphic Designer and what do they do anyway?
A graphic designer is a professional who creates and assembles images, typography, or motion graphics with the vision of improving the aesthetic appeal of your business. So in other words, they are the people that can make your brand stand out in a sea of competitors, and make your business look more professional and attractive to your target audience.
Though a graphic designer’s work may be artistic, they are different from a fine artist because while their work is left for the viewer to interpret it, a graphic designer’s work should require no explanation!
A qualified graphic designer will know the best approach to communicate your products and services to your customers; they will take your preferences into account and come up with a number of creative solutions to get your message across. And last but not least, they have the tools and knowledge to create your logo or marketing art with the proper software, so it can be printed in any printer! And if you need more reasons to be convinced, here are four more:
They help you Save Time and Money
As a business owner you have many things that require your attention, so do you think you’ll have the time and proper tools to sit down and try to design your logo, brochures, business cards or other marketing products? Besides, a graphic designer will know the most cost effective ways to design your materials and keep your printing costs to a minimum.
They make you stand out from the rest
Getting a cheap and generic logo online isn’t really going to help your business to differentiate itself. Also, you risk coming across as a company that doesn’t pay attention to details and that doesn’t want to invest on things that matter, or simply put, as cheap! Having a distinctive, professional looking brand is what will raise your business above your competition instead!
They ensure your message is consistent
If you have a few different shape and size logos appearing across all of your communication platforms with different fonts and layouts, your company’s message is going be as confused as your design is. And that’s dangerous for business because an inconsistent design makes the customer think that you provide an inconsistent service!
A graphic designer can create a design style guide, which can help you deliver a consistent message right across your brand.
They help you get what you want
Many business owners have an idea of what they want their business materials to look like but have no way to actually bring it to life. Whether you just have the spark of an idea or a nearly complete design, you can discuss your marketing needs with a professional at Victory Print & Design in Denver.
Our graphic design experts will work with you to create a unified, professional look for all of your marketing materials, and they will see your design through to completion; or take your artwork and have it ready for print on a variety of promotional materials!
We are conveniently located in Lakewood, so come by and let our marketing and graphic design magic help you increase your sales in Denver this year!
The phone number for our shop is 303-233-1400 and we have a new e-mail address. If contacting us via this method, please write to firstname.lastname@example.org