Choosing the Right Promotional Products for Your Business

 In Blog

While you might not think much of the pens you use from trade shows, the note pad from a local realtor you jot things down on or the nice fleece pullover you received from a client, the fact that you hold onto these promotional products is a testament to their worth! 8 in 10 consumers own promotional products, and 53% of those people use a promo product at least once a week. Only 20% of consumers will throw away an unwanted freebie, which means that the right giveaways for your business can get you plenty of mileage.

Think About Your Goal

Before you can choose the right promo product, you need to consider your objective. What outcome do you want from a giveaway? Are you rebranding and looking to help your customers get used to your new logo? Do you want to attract a few high-value customers? The goals you have will define your budget, your timeline and what types of products are best suited to your business.

Start With the Basics

Promotional products are limitless in 2019, which makes it both easy to find anything you want and difficult to choose from the wide range of options! In general, you can’t go wrong with any of the most common categories. One survey of promo products found that the most-loved products include:

  • T-shirts
  • Drinkware (cups, coffee mugs, beer glasses, wine glasses, etc.)
  • Promotional tote bags
  • Writing instruments
  • Outerwear
  • USB drives
  • Hats and headwear
  • Desk supplies
  • Calendars

If you can, choose a giveaway that offers practical value and that ties in well with your industry.

Think About Longevity

If you are making a significant investment into promotional products, keep longevity in mind. The biggest benefit of freebies is that they can become part of your customer’s daily life. If customers use your products multiple times a week, your branding is always getting in front of new eyes. To build a sales funnel from your products, you need things that will last a long time and be worth enough to make them valuable to a client. Wearables are great for this purpose. Products found in a home or work environment also perform well. A calendar has a guaranteed lifespan of 12-18 months! Products made for daily use offer incentive to keep them.

Victory Print and Design for Your Promotional Products

Victory Print and Design is Denver’s source for professionally designed and printed marketing collateral. From business cards to promotional items and printing services, we can meet a wide range of your printing and design needs. To learn more about our packages or other services, contact us today by calling (303) 233-1400 or visiting our website.