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Color Theory: Red during the Christmas Season

Why is RED used so much during the Holidays?

This is the time of the year when we print lots of red. Whether it is on our Custom Holiday Greeting Cards, advertising banners or flyers and brochures; RED is mostly everywhere. It is an energetic and intense color, which can work for you or against you if not applied correctly.

Red is for Christmas

This traditional color is associated with energy, power, passion, desire, love, and determination; but also with other types of strength and energy, such as fire, war, and even danger. Red is an extremely visible color and it doesn’t happen as often in nature as green, for example. This is probably why it calls our attention and the reason why it is also used in warning signs (“Beware”, “Stop” or “Danger”).

Christmas is full of love, passion, friendship, and desires. It’s also when you think the most about all the people you care about or that you want to be with. And the color red symbolizes all of that! You can find red in gift wrapping, the bows, and the decorations! Could you imagine a Christmas with no red at all? Not really possible, is it?

Red in Graphic Design

Red letters, symbols or images for your designs and prints have to be used very strategically! Reds bring words to the foreground, but red images can also be distracting if they were not intended to be the attention point because your eyes get easily drawn to the color.

Our team of experts fully understand the Color Theory and the importance of Color Harmony, making us one of the few places in Denver that know how to design and print your REDS well and as FAST!

Red Santa

Our Graphic Designers can help you use Red in your Holiday Promotion designs to make them balanced and effective!

To design well, you must understand colors! Red is a difficult color to print, and it’s easy to tell when it is off, when it doesn’t have the right brightness or when it has been contaminated with another color. Bad reds are not just visually off, they can also be the difference between someone looking at your advertising and being urged to respond and buy…or it can create a chaotic visual noise and drive your prospects away without even receiving your message.

We are your best solution in the Denver area for all your banners, flyers and signs to get potential shoppers and buyers interested in your products and services!

We have two locations in Lakewood and Littleton to better serve you, so come by and let the color flow into your advertising graphics!

Take note of our 2016 Holiday Schedule!

  • Closed on Christmas Eve and Christmas Day
  • Closed on New Year’s Eve and New Year’s Day